Is the Private Label Partner Program a Fit for Your Business?

Any of the following sound familiar? If so, the Private Label Partner Program from First Bankcard could be just what you’re looking for.

You want to bolster your relationship with your most loyal customers by giving them a card they can use in your store.
You want a branded card that will give your customers a reason to visit and keep earning rewards.
You want a solution that integrates seamlessly with your business.
You want actionable insights into the way your customers behave—from visits to spending and rewards redemption.

Program Features

Check out the benefits of being a Private Label program partner with First Bankcard.

Seamless Integration

We create a credit card program that works with your business—not against it. Our program can be put in place to support your current systems and procedures, allowing you to continue running your business the way you like. We even set up customized end-to-end rewards programs uniquely tailored to be most valuable for your business.

Seamless Integration
Reliable Reporting

Reliable Reporting

Quickly and accurately assess your customers’ spending data so you can make smart decisions for your business. You’ll be able to take stock of what’s selling and what isn’t, and implement rewards programs on the fly.

Simple Setup

The entire process—from enrollment to set-up to management—is completely painless. Our system is intuitive and straightforward, ensuring you spend as little time as possible with initiation and as much time as possible working on the things your organization does best.

Simple Setup

Other Features

  • Save on Interchange Rates

    With your own card, you’ll save on the rates you’d otherwise pay to credit card providers. These interchange fees vary by card issuer, but with your own private label card you’d save money each time your customers swipe the card. Over time, the savings add up.

  • Safety and Security

    Our credit cards feature EMV Smart Chip Technology to help reduce fraudulent transactions and protect your customers’ accounts. We also offer 24/7 fraud monitoring and free FICO® Credit Score reporting.

  • Marketing Assistance

    We provide assistance with marketing the solution to customers via a robust promotional calendar, utilizing channels such as direct mail and email. We’ll also get your staff up to speed with product and program training and regular reporting.

  • Administrative Support

    You’ll receive helpful resources such as product and program training, useful tips, auto-generated emails, and regular updates to user experience and functionality. And if you ever have any questions about your program, our friendly agents are always available to guide you through initial setup or with adopting new features.


Industry Applications

See how the Private Label Partner Program fits into your industry.

First Bankcard Oil Industry Credit Cards


With a private label credit card program, your customers earn rewards every time they pump gas or pick up snacks for the road. With so many gas stations lining America’s highways, drivers always have options. Make sure customers choose your store time and time again.

First Bankcard Retail Industry Credit Cards


Keep a close eye on what’s hot, what’s not, and what key factors keep your customers shopping. The insights you gain will help you drive in-store sales, gain new retail customers, and improve inventory turnover on the shelves.

First Bankcard Travel and Entertainment Industry Credit Cards

Travel and Entertainment

From young families to high rollers, the private label partner program can help you attract a wide range of clientele while helping them create memorable travel experiences and earn long-term rewards in the process.

Contact Us

We want to hear from you.

Thanks for your interest in our services. Contact a business development officer today!

Send an Email

bcpartnershipsales@fnni.comWe'll respond within 1 business day.

Call Us

877-834-7283Monday - Friday, 9am-5pm CT